When MoeMo came to the U.S. from Trinidad over 21 years ago, she had no idea she’d one day be building her own all-natural haircare brand. Born to Trinidadian and Dominican roots, Moe’s hair story is as rich and textured as her heritage. With a unique mix of hair types—some days 4A/B, other days 4A/B/C—her journey has been one of love, trial, error, and triumph.

Growing up, her family playfully called her “The Mop”—not the sleek, modern kind, but the big, twiney, old-school mop. So at age 12, her aunt relaxed her hair in hopes of “taming the mop.” Moe fell in love with the silky results and rocked her relaxed crown for over 25 years.

Everything changed when she was pregnant with her third child. She made the decision to return to her natural roots—not just for herself, but for her unborn son. But going natural wasn’t easy. Like many of us, Moe faced:

• White flakes from product buildup

• Frustrating wash days

• Wasted money on product after product

• And being a full-blown product junkie with a cluttered basket of half-used jars

The biggest challenge? Finding products that worked for her triple-textured hair and were safe enough for her whole family. She tried everything on the market and even became a natural hair influencer, creating content for other brands—but something was still missing: products that truly worked for her.

So she stopped promoting others and started building her own.